ADRENALINE
…Pulses through the veins of the BMW 3 Series. Whether it’s the sleek classic or the unconventional electric, the 3 series delivers unparalleled energy both on the road and in the hearts of its drivers. To visualize that propulsive force, we designed a series of 3s that captured the distinctive energy of each model and chopped them into a blistering edit that fused elegance with unbridled attitude.
The Magic Number
Credits
Design & Animation: Scholar
Creative Director: Will Johnson
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Associate Creative Director: Macauley Johnson
Head of Production: Tyler Locke
Producer: Kev Jones
Designers: Cam Floyd, Dennis Go, Dae Kang, Vin Kim, Jina Kwon, Wu Hyun Lew, Emanuele Marani, Grace Poole, Brandon Lee Smith, Jean-Michel Verbeeck, Valentino Vilches, Hana Eunjin Yean
2D Animators: Vin Kim, Wu Hyun Lew, Jeffrey “Jip” Jeong
Flame Artist: Matt Lavoy
Editorial, Music, Mix & Sound Design: Scholar
Editor, Mix & Sound Designer, Composer: Jason Webb
Assistant Editor: Dominic Strazulo
Telecine: The Mill
Colorist: Matt Osborne
Client: BMW
Agency: Goodby, Silverstein & Partners