Carve Through
…Icebergs and a bone-chilling sea alongside these raging frost-sharks for MTN DEW’s new Frost Bite release. Designing our arctic world in great detail, we captured the style and detail of Frost Bite’s comic book aesthetic, but knew we needed to take this spot to the limit. Every shot needed a level of intensity fit for snarling, ice-studded mega sharks and we found that in 3D animation. The mixed-media process of texturing in Maya, combined with compositing tricks and cel animation made for dynamic action that came popping out of the frame. It was a thrill bringing this world to life and dialing the insanity up as high as it would go.
Process
Credits
Design & Animation: Scholar
Creative Director: Macauley Johnson
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Sr Producer: Nicole Smarsh
Lead Designer: Jina Kwon
Designers: Madison Ellis, Irma Hasanic, Insoo Kim, Kristina Sharabinskaia, Valentino Vilches
2D Animators: Sam Button, Henry Pak, Oliver Wee
Cel Animators: Lyuben Dimitrov, Blake Patrick
3D Animators: Alejandra Alvarez, Paolo Cogliati, Mike Di Nocco
3D Modeler: Jacques Clement
3D Rigger: Nico Sanghrajka
3D Generalists: Kevin Kolodinsky, Kevin Njoo
Compositor: Kevin Njoo
Original Music: Animal Music
Sound Design / Mix: Animal Music
Agency: Motive