Scratch off
…A winner in this inventive spot centered around the designs of lotto scratchers. It was an exciting idea to take the supers of a spot and build them into the design of these fun, flashy cards. We wanted each one to feel unique and clean, but also stylistically excessive like the real things. We might have had to buy a few for “creative reference.”
Process
Credits
Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Tyler Locke
Art Director: Macauley Johnson
Senior Producer: Kirsten Noll
Designers: Hana Yean, Jina Kwon, Christina Liang, Anthony Maiuri, Angie Son, Kevin H Kim
2D Animators: Jeffrey JIP Jeong, Lauren Tom, Henry Pak, Stephen Villari, Andrew Tan
3D Animators: Jeffrey JIP Jeong, Will Salas
Mix & Sound Design: Company 3
Agency: BBDO Atlanta
VP/Creative Director: Derrick Ogilvie
Associate Creative Director: Jon Mueller
Producer: Todd Johnson