Director + Creative Director
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Gatorade + Hydrate Your Hustle

Art Direction

 

Zero Is the Hero

 

For Gatorade Zero we brought the fun of getting active to the forefront. To celebrate the rhythm and excitement of every way we workout, we brought together a wild and colorful variety of styles and synced them together using a central “0”. Whether its chin ups or down dogs, there’s a flow to be found in your routine and a thrill in every achievement. Let’s get it!

 

Produced by Scholar

 
 
 
 

Process