DIVE INTO
…The Summer and crowd surf through life in these neon-dream adventures showcasing the fun and adventure found during the seasons of Japan. We teamed with Apple Music to bring two big explosions of cel-animated energy to life. ‘New Life’ was the first, a young woman’s metamorphosis into young (and classy) adulthood, while ‘Summer’ was a freefall through the events of the season. We went wild with our camera angles and had a ton of fun injecting as much energy as we could into each transition. It was a riot working on a project that had the same respect for crowd surfing that I do.
‘New LIFE’
Along with the main spots, we put out a number of animated loops that shared the same liquid flair as our transitions and effects. Take a look at what we ended up with below…
Process
A few styleframes I made early into production as well as some initial pitch thoughts further below.
