Settle In
…To a world of bliss and relaxation brought to you by the soothing and beneficial Traditional Medicinals tea. With the intent of bringing viewers inside the magic of these teas, we decided to shoot seasonal flowers and herbs as micro-landscapes overtaking a warmly-lit kitchen countertop—as if these wonders could be in every bundle of flowers brought back from the farmer’s market! Pairing these environments with hand-crafted (and hand-animated) characters, each with their own interests and intrigue, made for a series of films connected by an overwhelming sense of comfort and happiness, exactly what you want when you sit down for that satisfying sip of tea.
‘Immunity’
‘Relax’
‘Breathe deep’
‘Spiral Echo’
Process
Credits
Production Company: Scholar
Director: William Campbell
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Line Producer: Ben Murphy
DP: Tom Banks
Food Stylist: Marah Abel
Design & Animation: Scholar
Creative Director: William Campbell
Associate Creative Director: Macauley Johnson
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Sr Producer: Antonio Hardy
Lead Animator/Designer: Danni Fisher-Shin
Designers: Sam Button, Madison Ellis, Antoinie Eugene, Irma Hasanic, Wu Hyun Lew, Madison Kelly, Jina Kwon, Michael Tavarez, Hana Eunjin Yean
2D Animators: Jeffrey “Jip” Jeong, Henry Pak, Andrew Tan,
Cel Animators: Lyuben Dimitrov, Matt Everton, Taik Lee
Compositor: Brett Lopinsky
Flame Artist/Compositing Supervisor: Matt Lavoy
Storyboards: Mark Yates
Editorial: Scholar
Editor: Jason Webb
Assistant Editor: Dominic Strazulo
Mix & Sound Design: LIME
Music: APM Music
Track Name: 'Trailblazer'
Client: Traditional Medicinals
Agency: Butler, Shine, Stern & Partners