Countdown to kickoff
In anticipation of their first ever big game ad during Super Bowl LIV, Facebook was looking to build up excitement for a full week leading to game day. With the theme of “Get Ready to Rock” set in stone, Facebook wanted to highlight everything from hard rock and rock climbing to rockets. Through posters that engaged the community, game day gifs, and chat stickers, we created an robust campaign that would build hype across the whole platform.
GIFS
POSTERS
Credits
Design & Animation: Scholar
Creative Director: William Campbell
Associate Creative Director: Macauley Johnson
Managing Director/Executive Producer: Jo Arghiris
Head of Production: Tyler Locke
Senior Producer: Antonio Hardy
Designers: Jina Kwon, Madison Kelly, Wu Hyun Lew, Hana Eunjin Yean, Vin Kim, Zach Herdman, Danni-Fisher-Shin, Grace Poole, Nick Illuzada, Niv Bavarsky, Irene Feleo
2D Animators: Vin Kim, Madison Kelly, Danni Fisher-Shin, Henry Pak
Client: Facebook
Agency: Facebook Creative