Director + Creative Director
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VALORANT + GCC23

Creative Direction

 

MAS ALTO

 

Unfiltered intensity colorized with the vibrancy of Sao Paulo, Brazil was the launching point for the 2023 Valorant Game Changers Championship title film. Helmed with Madison Ellis, we combined in-game Valorant action with larger-than-life pro personalities to create a visually stunning campaign that could take the ace. Head-bashing editorial lined up the shots and explosive 2D animation took them all down in this visually thrilling and pulse-pounding project.

 

Produced by Scholar

 
 
 
 

Process

Credits

Design & Animation: Scholar
Creative Director: Macauley Johnson
Associate Creative Director: Madison Ellis
Junior Art Director: Irma Hasanic
Lead Designer / Animator: Ana Chang
Managing E.P.: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Sr Producer: Michael Heil
Associate Producer: Spencer Moritz
Production Coordinator: Alexandera Marca

 

Designers: Alex Bernas, Kirt Critoph, Leah Evans, Irma Hasanic, Zach Herdman, Jina Kwon, Susie Scheer, Amy Wallace, Justin C. Harder, Siena Mae
2D Animators: Sam Bachman, Cristina Barna, Leah Evans, Zach Herdman, Kenny Kerut, Jina Kwon, Han Hu, Jip Jeong
Cel Animators: Alex Bernas, Han Hu, Khylin Woodrow
Media Manager: Adrianna McKinley

Editorial: Scholar
Editor: Dominic Strazulo
Assistant Editor: Adrianna McKinley, Luke Buckley, Aaron Pryka

 

Mix & Sound Design: Heavy Duty Projects
Executive Producer: Christina Carlo
Executive Creative Producer: Dylan Bostick
Mix & Sound Designer: Hans Hsu

Music: KP x VCGC - Hybrid Brazil