STAND OUT
Whether it’s the captivating rhythm, iconic fashion, or effortless class, Ball culture not only stands out, it reaches across time and culture influencing us to this day. To bring that into animation meant we needed to go all out and showcase both its extravagance and its influence. With fluid cel animation combined with timeless 2D techniques we brought these characters to life, traveling through time and bringing the impact of the Ball scene literally jumping from the pages of the New York Times using Google Lens augmented reality.
Print + AR
Process
Credits
Design & Animation: Scholar
Associate Creative Director: Macauley Johnson
Art Director: Hana Eunjin Yean
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Producers: Seth Gantman, Nicky Maser
Designers: Jina Kwon, Cam Floyd, Irma Hasanic, Antoinie Eugene, Nick Iluzada, Claire Kho, Pablo Robleto
2D Animators: Irma Hasanic, Antoinie Eugene, Pablo Robleto, Matt Incontri, Daniel Prayogo, Jip Jeong
Cel Animators: Ana Chang, Michael Relth, Matt Everton, Taik Lee
Client: Google
Agency: HOOK