TAKE CHARGE
…of your everyday with Oura, where you’ve got wellness wrapped around your finger—literally. We had a wonderful time collaborating with the Oura team to develop authentic characters in real-world scenarios that would introduce new users to the features of the Oura app. Instead of your typical tech demo full of click-by-click walkthroughs and dense graph displays, we approached the experience of the app through a human lens. What does it look like to feel ready for the day? Where are those moments of activity and rest we can work into our routines? Oura goes beyond being a traditional step counter and interacts with you personally and we wanted to capture that, inviting the audience to learn what the app feels like and get excited about taking wellness into their own hands.
‘New User’
‘Sleep’
‘Activity’
‘Readiness’
‘Why Sleep Matters’
Frames
DEVELOPMENT
