Macauley Johnson
Director + Creative Director
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UHG + How Can We Help?

Art Direction + Design

'How Can We Help?'

 

Rest easy

 

You know you're in good hands when the first thing asked is, "How can we help?" As Scholar has had an ongoing part in the creation of UHG campaigns, this was another opportunity to both refine and reinvent. With the films across this campaign, we put a renewed focus on our refined, mixed-media style while adding dynamic cel-animated transitions. The combination makes for bright and energetic compositions that are both inviting and exciting.

 

Produced at Scholar

 
 

'What Works'

 

‘Frontlines’

Credits

Client: UnitedHealth Group
Agency: Zebra
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Christina Roldan
Head of Production: Rachel Kaminek
Producer: Nikki Maniolas

 

Art Director: Macauley Johnson
Designers: Macauley Johnson, Danni Fisher-Shin, Trish Janovic, Kelly Jung, Angela Ko, Hanna No, Chris Phillips, Yuki Yamada
2D Animators: Macauley Johnson, Danni Fisher-Shin, Lauren Tom, Jeffrey (Jip) Jeong, Andrew Pabon, Henry Pak, Pablo Robleto, Andrew Tan

 

Cel Animators: Nicole Stafford, Sean Buckelew, Regis Camaro, Lyuben Dimitrov, Taik Lee, Jamal Otolorin
Compositor: Rachel Choi