Director + Creative Director
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Porsche + Essence

Creative Direction

 

Go TURBO

 

Porsche came in with the brief to supercharge the release of their latest line of EVs by tapping into the rich and roaring Porsche DNA. Callback the standout curves of the 356, capture the spirit of the racetrack with a transition to the 917, and of course bring in the all out power of the 911 Turbo. Picking from the tantalizing Porsche archives we streamlined action-forward editorial and animation to bring out the essence of the Macan and Taycan models. Keeping each transition surprising and breaking the footage with every mind-bending trick we know how meant each film had its own feel on the track while effortlessly handling like a Porsche would.

 

Produced by Scholar

 
 
 
 

The SPOTS

‘AERODYNAMICS’

‘OUTRACE’

‘POSSIBLITIES’

‘SPIN’

 

DESIGN

Credits

Creative Directors: Will Johnson, Macauley Johnson
Associate Creative Director: Madison Ellis
Executive Producer: Kate Aspell
Head of Production: Nicole Smarsh
Sr Producer: Andrew Rindlaub
Associate Producer: Alexandera Marca
Designers: Ana Chang, Kiron Robinson, Danna Macias
2D Animators: Sam Bachman, Michael Cafarelli, Kenny Kerut, Dylan Blau, Jack Lykins, Garret Walter, Sarah Werber
Compositors: Kevin Njoo, Rachel Moon
Media Manager: Adrianna McKinley

 

Editorial: Scholar
Editor: Dominic Strazulo, Dannette Mehalik, David Nitzche

Telecine: Company3
Colorist: Jaime O'Bradovich

Music: Beacon Street Studios
Executive Producer: Leslie DiLullo
Composer: Andrew Feltenstein

Mix & Sound Design: SSW Studios
Mix and SFX: Sarah Webb