Step into the past
...Timbs crunching against the pavement, sweat dripping down your neck. Through the rattling of a subway car, listen. Down the littered, 1980s Queensbridge, New York streets, look. Find a boy not yet knowing what he is to become. Journey along with him through the trials and triumphs that shaped him into the greatest of all time. Experience what makes a legend.
Soak in the full spots below.
Press
'Trumpet'
'Fire'
'16 Bars'
'Dictionary'
'LAUNCH'
Process
n.y. state of mind
Credits
Client: Timberland
Agency: Pereira & O'Dell
Production Company: Gentleman Scholar
Creative Directors: Will Johnson, William Campbell, Chace Hartman
Executive Producer: Christina Roldan
Art Directors: Macauley Johnson, Cristina Barna
Senior Producers: Sue Yee Hubbard, Kirsten Noll
Designers: Cam Floyd, Christina Liang, Jina Kwon, Cristina Barna, Hana Eunjin Yean, Macauley Johnson, Trish Janovic
Lead Cel Animators: Laura Yilmaz, Harry Teitelman
Cel Animators: Taik Lee, Ana Chang, Matt Everton, Will Pittas
dditional Cel Animation: Chris Mauch, Trish Janovic, Stephanie Simpson, Sam Kim, Aly Tain
2D Animators: Aaron Kemnitzer, Ana Chang, Lauren Tom, Henry Pak, Pablo Robleto
Additional Animation: Alison Alvarez Avila
3D Animators: Aaron Kemnitzer, Arsen Arzumanyan
Compositors: Aaron Kemnitzer, Henry Pak, Lauren Tom, Pablo Robleto
Previz Artist: Arsen Arzumanyan
Storyboard Artist: Christopher WOlfgang Mauch