Director + Creative Director
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Facebook + Halloween

Creative Direction

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HaunT THE HALLS

 

…of Facebook’s Halloween manor and find out exactly what goes bump in the night. Within each room you’ll find excitement both living and undead that’s sure to keep your holiday season inspired—whether it’s cosplay tips from a cyborg or handy pumpkin carving how-to’s from Ken the pro-carver. This campaign covered the spectrum of creativity, from a live action production shot on location in a real life sort of haunted mansion, to a plethora ghostly poster designs that reached out to the Facebook audience for their favorite Halloween tips. Check out the full extent of our creations and the incredible amount of concept artwork over on Scholar’s page.

 

Produced by Scholar

 
 
 

Films

The Cyborg’s Lab

The Gothic Crypt

A Wicked Feast

The Carver’s Attic

 

Phone Masks

 

POSTERS

 

Process

Credits

Production Company: Scholar
Director: William Campbell
Managing Director / EP: Jo Arghiris
Head of Production: Tyler Locke
DP: Michael Dwyer
Line Producer: Benjamin Murphy
Production Designer: Johanna Jenkins

 

Design & Animation: Scholar
Creative Director: William Campbell
Associate Creative Director: Macauley Johnson
Managing Director / EP: Jo Arghiris
Head of Production: Tyler Locke
CG Supervisor: Tim Hayward
Producers: Kevin Jones, Seth Gantman
Senior Designer: Cam Floyd
Designers: Madison Kelly, Liam Elias, Vin Kim, Irma Hasanic, Gretel Cummings
2D Animator: Henry Pak
Model/Texture Artists: Travis Mangoang, Faith Zeng, Lucia Huang
3D Animators: Bri Meyer, Angie Jones
3D Generalists: Brice Linane, Danny Rapaport, Cameron Scott, Matt Berenty
Lighters: Anthony Thomas, Jacques Clement
Compositing Supervisor/Flame Artist: Matt Lavoy
Compositor: Eva Flödstrom
Storyboard Artists: Arien Walizadeh, Gordan Kljucec

 

Editorial: Scholar
Editor: Zach Vandlik

Music, Mix & Sound Design Company: In House Music + Sound
Sound Designer: Zach Vandlik

Client: Facebook
Agency: Facebook Creative X